Richard Cloughton
Though unable to attend the actual 'Dragon's Den' experience, I am full of respect for Ashley, Laura, Tom, Dan, and Jack, the remaining members of 'Mincing Hotpot', for their efforts in trying to be the sole survivor in the 'Dragons Den'.
This post is in no means apologies enough for not being in attendance for the group pitch. Although circumstances were genuinely out of my control, efforts were made to be there for the team, sadly however, they were in vain.
Once more, my sincere apologies to 'Mincing Hotpot'. I'm sure you all did the team very proud.
Saturday, 27 January 2007
Friday, 26 January 2007
Dragon's Den Summary
Ashley Evans
The presentation on a whole turned out quite badly, and the Dragons seemed to eat us alive! The general consensus was that we failed to put across our idea clearly and instead seemed to put across two conflicting ideas, which were thought to still be in the developmental stage as stated by the judges. One hopeful comment was that of our idea of forming images around the simple things in life which the judges all seemed to like but again thought needed better development. Although a lack of planning and rehersal added to the pitch failing to make sense the judges however were marking quite harshly and held back on nothing. The images and dolls were things representing the words given to us on the orange brief and the book/anthology was simply a way of holding them together.
I found working with group of people I have never spoken to before to be quite hard and daunting at the beginning but, as the week went on I felt more comfortable to speak up and we began to work as a group. The only negative I thought was that there was no real leader in the group or someone to direct are collective ideas into one strong idea.
The presentation on a whole turned out quite badly, and the Dragons seemed to eat us alive! The general consensus was that we failed to put across our idea clearly and instead seemed to put across two conflicting ideas, which were thought to still be in the developmental stage as stated by the judges. One hopeful comment was that of our idea of forming images around the simple things in life which the judges all seemed to like but again thought needed better development. Although a lack of planning and rehersal added to the pitch failing to make sense the judges however were marking quite harshly and held back on nothing. The images and dolls were things representing the words given to us on the orange brief and the book/anthology was simply a way of holding them together.
I found working with group of people I have never spoken to before to be quite hard and daunting at the beginning but, as the week went on I felt more comfortable to speak up and we began to work as a group. The only negative I thought was that there was no real leader in the group or someone to direct are collective ideas into one strong idea.
From the Dragon's Den
John Illsley
The presentation pitch on the whole, didn't go down very well with the Dragons. The general agreement amongst them was that the idea we were pitching wasn't pushed enough from a developmental stage to a polished idea. I think what might have improved everything would be if we had been more dedicated to the rehearsal of our pitch and described the idea we had more clearly.
The dragons didn't seem to grasp that we were proposing to produce a collection of ideas and imagery in the form of a book, and appeared to interprite what we had as a series of insufficient pieces instead of a combination which amounted to one finished artefact.
The presentation pitch on the whole, didn't go down very well with the Dragons. The general agreement amongst them was that the idea we were pitching wasn't pushed enough from a developmental stage to a polished idea. I think what might have improved everything would be if we had been more dedicated to the rehearsal of our pitch and described the idea we had more clearly.
The dragons didn't seem to grasp that we were proposing to produce a collection of ideas and imagery in the form of a book, and appeared to interprite what we had as a series of insufficient pieces instead of a combination which amounted to one finished artefact.
Dragons Den Press Release
Dan Farrimond
So we entered the Dragons Den. Taking the roles of Duncan Bannatyne et al were the course leader, a couple of third year illustration students, Johnathan Hitchen and a representative from local design group Burn Everything. A daunting line-up indeed, granted only one, Hitch, had prior knowledge of the brief and was most suited to pass comment - we had to impress them. However, with only 30 minutes rehearsal time it was more of a case of hoping that things went right than confidence.
That said, the presentation went well with no hitches almost exactly as planned. There was one small issue with the order of the slides but we covered for that well. Our presentation, probably the shortest of the pitches was to the point and relatively efficient... so we thought.
Whilst not exactly being trashed by the Dragons, we were made to feel inadequate and that we, as a design team, sucked, quite frankly. The idea turned out to be the major positive point though our presentation was 'all over the place'. In other words, we hadn't exactly nailed the point of the presentation: we needed to present one idea rather than all the ones we came up with. Bah. The Burn Everything representative gave us 2 for presentation and 2 for the idea: not exactly flattering, and slightly harsh, in my opinion. But then, how many clients have I worked for?
The team will take away much from the pitch: lack of direction was our downfall. The lessons have been learned. Whether we will act on them in the future is yet to be seen.
So we entered the Dragons Den. Taking the roles of Duncan Bannatyne et al were the course leader, a couple of third year illustration students, Johnathan Hitchen and a representative from local design group Burn Everything. A daunting line-up indeed, granted only one, Hitch, had prior knowledge of the brief and was most suited to pass comment - we had to impress them. However, with only 30 minutes rehearsal time it was more of a case of hoping that things went right than confidence.
That said, the presentation went well with no hitches almost exactly as planned. There was one small issue with the order of the slides but we covered for that well. Our presentation, probably the shortest of the pitches was to the point and relatively efficient... so we thought.
Whilst not exactly being trashed by the Dragons, we were made to feel inadequate and that we, as a design team, sucked, quite frankly. The idea turned out to be the major positive point though our presentation was 'all over the place'. In other words, we hadn't exactly nailed the point of the presentation: we needed to present one idea rather than all the ones we came up with. Bah. The Burn Everything representative gave us 2 for presentation and 2 for the idea: not exactly flattering, and slightly harsh, in my opinion. But then, how many clients have I worked for?
The team will take away much from the pitch: lack of direction was our downfall. The lessons have been learned. Whether we will act on them in the future is yet to be seen.
Thursday, 25 January 2007
Experience of 'Dragon's Den' pitch
Dan Farrimond
On the whole, I think the pitch went as well as we could expect given the amount of praparation time allocated. On the whole we all performed our allocated tasks quite well and spoke confidently. We were, however, not helped by the absence of one group member, who just so happened to be the most confident public speaker. As a result I feel we were not as effective as we could have been. This should not be an excuse, however: we failed to focus on an individual idea rather explained what we had done.
Given that, the idea, which before the pitch I felt confident in, turned out to be trashed by the dragons. However I feel this should not be taken too seriously as their marking was somewhat erratic and highly judgmental: a team with a better idea than us scored lower. This highlights how subjective art can be: it is all down to one's individual opinion. This is also clearly present in the 'real life' television version of Dragon's Den.
I feel we did quite well under the circumstances, a lack of preparation and direction let us down a little bit. The idea was not very well presented: we should have focused on the book idea and brought everything back to it: perhaps we should have made more clear the fact that the 'erratic' imagery would all be compiled in one book.
In all, my confidence in the idea has all but gone: we might as well have chose something else: perhaps the stalker website would have been a better idea. As for my thoughts on the group, we functioned quite well on the whole but lacked a strong leader who could push the idea forward or direct our focus.
On the whole, I think the pitch went as well as we could expect given the amount of praparation time allocated. On the whole we all performed our allocated tasks quite well and spoke confidently. We were, however, not helped by the absence of one group member, who just so happened to be the most confident public speaker. As a result I feel we were not as effective as we could have been. This should not be an excuse, however: we failed to focus on an individual idea rather explained what we had done.
Given that, the idea, which before the pitch I felt confident in, turned out to be trashed by the dragons. However I feel this should not be taken too seriously as their marking was somewhat erratic and highly judgmental: a team with a better idea than us scored lower. This highlights how subjective art can be: it is all down to one's individual opinion. This is also clearly present in the 'real life' television version of Dragon's Den.
I feel we did quite well under the circumstances, a lack of preparation and direction let us down a little bit. The idea was not very well presented: we should have focused on the book idea and brought everything back to it: perhaps we should have made more clear the fact that the 'erratic' imagery would all be compiled in one book.
In all, my confidence in the idea has all but gone: we might as well have chose something else: perhaps the stalker website would have been a better idea. As for my thoughts on the group, we functioned quite well on the whole but lacked a strong leader who could push the idea forward or direct our focus.
Wednesday, 24 January 2007
Preparations for the pitch
A brief summary of yesterday's discussions.
It was decided that an hour and a half prior to the pitch on Thursday morning will be set aside for practicing the pitch and ironing out the technicalities such as working the slide show. During this time, specific roles will be allocated: although the group has a rough idea as to what they will be saying and has a good understanding of the proposed 'script' outline.
This gives an amount of lee way in that in the event of anybody being unable to attend the pitch there will still be five individuals to present and take on more dominant roles. In addition, one member will be allocated to controlling and activating slides: most likely Dan (me), as he was the individual principally allocated with the task of preparing the slides.
The group has found the best way to approach the pitch will be as a whole group. This has been selected in favour of having, say, two people present the pitch, as although this would most likely be a more efficient way of focusing attention on the product being pitched rather than the members of the group, it is the consensus that we should allocate roles equally. Plus, should anything go wrong there will be a number of other people to back each other up.
The content of the pitch itself has been determined to be the points outlined in yesterday's post to the blog. This can be found in a more prose based format here:
http://farrimond.wiki-site.com/index.php/Mincing_Hotpot/Pitch
It was decided that an hour and a half prior to the pitch on Thursday morning will be set aside for practicing the pitch and ironing out the technicalities such as working the slide show. During this time, specific roles will be allocated: although the group has a rough idea as to what they will be saying and has a good understanding of the proposed 'script' outline.
This gives an amount of lee way in that in the event of anybody being unable to attend the pitch there will still be five individuals to present and take on more dominant roles. In addition, one member will be allocated to controlling and activating slides: most likely Dan (me), as he was the individual principally allocated with the task of preparing the slides.
The group has found the best way to approach the pitch will be as a whole group. This has been selected in favour of having, say, two people present the pitch, as although this would most likely be a more efficient way of focusing attention on the product being pitched rather than the members of the group, it is the consensus that we should allocate roles equally. Plus, should anything go wrong there will be a number of other people to back each other up.
The content of the pitch itself has been determined to be the points outlined in yesterday's post to the blog. This can be found in a more prose based format here:
http://farrimond.wiki-site.com/index.php/Mincing_Hotpot/Pitch
Tuesday, 23 January 2007
Pitch slides
Online slides for pitch. Click on image for full size slide in JPEG format.
Images to be included in the booklet:
And the booklet itself:
Images to be included in the booklet:
And the booklet itself:
Proposal for pitch
Following is a brief outline of some of the points which will make up the 5 minute pitch on Thursday morning.
1) BRIEF INTRODUCTION
> We are Mincing Hotpot.
> We have selected the Orange optimism brief because we feel we are an optimistic team in general.
Accompanying slides:
> Mincing Hotpot logo and intro quote slide
2) EXPLANATION OF THE BOOK IDEA
> We will produce work on the theme positive imagery in the form of an 'anthology'.
> This will be distributed at the point of sale and come free with Orange products.
> It will be sent through the post
> This will consist of mixed media and will come in two main parts.
Accompanying slides:
> External image of the book.
> Any other images of the book
3) THE BOOK IDEA - First part
> The first part will contain drawings, sketches and photographs of positive images.
> Most, if not all, people will be able to relate to the images in some way.
Accompanying slides:
> Positive imagery: Bangers and mash, fairground, finding £1 on floor
4) THE BOOK IDEA - Second part
> The second part will be completely blank.
> The reason for this is that it will be customisable by the individual to utilise for whatever they want.
> For example, they could keep the book by the telephone and use it to record doodles, phone numbers etc.
> There will be included a small sheet of stickers, should the individual wish to use it.
Accompanying slides:
> A blank book?
5) CLOSING
> Ask if any questions
Existing Orange campaign
The current Orange television advertisement campaign is based around togetherness and how Orange helps to bring people together.
The marketing technique involves the association of animals with different levels of custom, more specifically the tariffs and levels of use:
Finally, the campaign utilises a small clockwork (?) toy which moves through different situations. Apart from the central theme of togetherness, there seems to be no reason for it other than it is memorable. It is the general consensus that this is quite an annoying advertisement, but it does serve the purpose of catching attention.
In all, this shows that a good concept can prove successful and that 'any publicity is good publicity'. In other words, As long as the idea is memorable and catches the eye it will go part way to selling the product. Which, after all, is the point of advertising.
This is a link to a website showing existing orange TV advertisements:
http://www.ephinx.com/tvadverts/orange-mobile-uk-tv-adverts/
Orange have used illustration and various other 'made images' extensively in more recent internal and external communications such as their magazine spreads, flyers, TV advertising, sim card designs. Packaging and other promotional material.
Below are some examples of these optimistic images.
The marketing technique involves the association of animals with different levels of custom, more specifically the tariffs and levels of use:
Finally, the campaign utilises a small clockwork (?) toy which moves through different situations. Apart from the central theme of togetherness, there seems to be no reason for it other than it is memorable. It is the general consensus that this is quite an annoying advertisement, but it does serve the purpose of catching attention.
In all, this shows that a good concept can prove successful and that 'any publicity is good publicity'. In other words, As long as the idea is memorable and catches the eye it will go part way to selling the product. Which, after all, is the point of advertising.
This is a link to a website showing existing orange TV advertisements:
http://www.ephinx.com/tvadverts/orange-mobile-uk-tv-adverts/
Orange have used illustration and various other 'made images' extensively in more recent internal and external communications such as their magazine spreads, flyers, TV advertising, sim card designs. Packaging and other promotional material.
Below are some examples of these optimistic images.
Again, parallels can be drawn with the current sort of advertising perspective Orange looks to take. Images of the sun, the sea and the sand conjure images of pleasant times associated with a day at the seaside. Whilst not looking to copy this, we will take the idea and develop it into something more original or add a new 'spin' to it.
Monday, 22 January 2007
Team logo & pitch script
Ideas for a team logo can be posted and found here:
http://farrimond.wiki-site.com/index.php/Mincing_Hotpot/Logo_Gallery
In addition, a draft of the pitch script can be found here:
http://farrimond.wiki-site.com/index.php/Mincing_Hotpot/Pitch
http://farrimond.wiki-site.com/index.php/Mincing_Hotpot/Logo_Gallery
In addition, a draft of the pitch script can be found here:
http://farrimond.wiki-site.com/index.php/Mincing_Hotpot/Pitch
Brand Values
"We believe that everybody should be able to enjoy the world on their own terms"
-- Orange Website
For this project, we aim to reflect and represent Orange's brand values:
http://www.orange.com/English/aboutorange9/ourbrand7.asp?bhjs=0
Summary and outline of Orange's values:
Refreshing - new and original approach
Dynamic - confident, bold
Straightforward - keep things at a level the public can connect with
Friendly - amicable approach
Honest, trusted, responsible - a reliable company who you would trust to handle your tariff etc.
Innovative - aiming to be at the forefront of new concepts
We can take elements from this in the approach to our project. For example, we will look to make our project pitch straightforward and to the point and delivered with a confidence people can trust.
http://www.orange.com/English/aboutorange9/ourbrand9.asp?UID=
It is interesting that here, Orange have used positive imagery in a similar way that we hope to. The image of a fairground is one commonly associated with fun, a place free of pressures that takes one back to one's childhood.
http://www.orange.com/English/aboutorange9/ourbrand3.asp
"Colour was used simply and confidently, complemented by simple language, short sentences and an easy to read typeface. Words spelt out the customer benefit rather than the technical specification of a product."
We feel this should be an important indicator of the company's brand values.
-- Orange Website
For this project, we aim to reflect and represent Orange's brand values:
http://www.orange.com/English/aboutorange9/ourbrand7.asp?bhjs=0
Summary and outline of Orange's values:
Refreshing - new and original approach
Dynamic - confident, bold
Straightforward - keep things at a level the public can connect with
Friendly - amicable approach
Honest, trusted, responsible - a reliable company who you would trust to handle your tariff etc.
Innovative - aiming to be at the forefront of new concepts
We can take elements from this in the approach to our project. For example, we will look to make our project pitch straightforward and to the point and delivered with a confidence people can trust.
http://www.orange.com/English/aboutorange9/ourbrand9.asp?UID=
It is interesting that here, Orange have used positive imagery in a similar way that we hope to. The image of a fairground is one commonly associated with fun, a place free of pressures that takes one back to one's childhood.
http://www.orange.com/English/aboutorange9/ourbrand3.asp
"Colour was used simply and confidently, complemented by simple language, short sentences and an easy to read typeface. Words spelt out the customer benefit rather than the technical specification of a product."
We feel this should be an important indicator of the company's brand values.
Sunday, 21 January 2007
Project rationale
We propose to produce a kind of anthology of inspirational and positive imagery based around the small, pleasant things in life that make us happy.
This will take the form of a mixed media hardback book of approximately A5 size. We have found this to be the optimal size for reasons of accessibility and portability, an important aspect due to the fact the booklets will be sent through the post as a primary means of distribution. The product will also be available on purchase from or subscription to the Orange network.
The book will be in two main parts. The first part will contain predominantly imagery which will come in the form of photography, drawings and sketches. It will create a simple but effective set of optimistic images which most, if not all viewers will be able to relate to on some level. These will include such simple pleasures in life as taking a stroll in the park, images of summer and of childhood, a time free of pressures and responsibilities and a fresh, innocent perspective of the world. Also, more material imagery will be introduced, for example finding a pound on the floor and images of familiarity such as a cosy living room with a burning log fire will complement this.
The second part will be a completely blank canvas leaving room for the individual to customise the book to their taste. For example, they could utilise the book as an address notebook or for doodling when talking on the telephone.
In addition, the product will be packaged in gift-wrap style brown paper and addressed personally to the receiver to add an extra dimension of individuality and amicability to involve the customer in a more personal manner.
This will take the form of a mixed media hardback book of approximately A5 size. We have found this to be the optimal size for reasons of accessibility and portability, an important aspect due to the fact the booklets will be sent through the post as a primary means of distribution. The product will also be available on purchase from or subscription to the Orange network.
The book will be in two main parts. The first part will contain predominantly imagery which will come in the form of photography, drawings and sketches. It will create a simple but effective set of optimistic images which most, if not all viewers will be able to relate to on some level. These will include such simple pleasures in life as taking a stroll in the park, images of summer and of childhood, a time free of pressures and responsibilities and a fresh, innocent perspective of the world. Also, more material imagery will be introduced, for example finding a pound on the floor and images of familiarity such as a cosy living room with a burning log fire will complement this.
The second part will be a completely blank canvas leaving room for the individual to customise the book to their taste. For example, they could utilise the book as an address notebook or for doodling when talking on the telephone.
In addition, the product will be packaged in gift-wrap style brown paper and addressed personally to the receiver to add an extra dimension of individuality and amicability to involve the customer in a more personal manner.
Optimism in advertising
The National Lottery/LottoJust some different ways of marketing a product which needs to promote optimism in order to sell tickets. Mainly the use of humour is prevalent: perhaps consider bringing in humorous elements into our project?
http://www.youtube.com/watch?v=o-i5Wo3M8QI - A humorous take.
http://www.youtube.com/watch?v=RlkZupuyf_4 - Animated, based on smiling. See how much optimistic imagery you can spot.
http://video.google.co.uk/videoplay?docid=5977756984483783685&q=lottery - More 'out of the ordinary' take.
http://www.youtube.com/watch?v=iS6bW7FoD3g - Another less than ordinary take.
http://www.national-lottery.co.uk/ - Official lottery site
http://uk.geocities.com/citizen_higgs/moneymoneymoney.html - This guy documented his success with the lottery for a few months.
Saturday, 20 January 2007
Positive imagery
Positive imagery: the little things people can relate to.Material - eg. sleeping in posh hotel
Less deep – toast doesn’t always land butter side down etc.
Obtuse imagery – God appears and gives you £5
Some specific examples of imagery:
Man finding final piece of jigsaw puzzle
Visions of God/a higher power/giant – obtuse, fantastical
Hope: “you CAN do it”
Man at head of Everest: “this could be you”
Football crowd: moment just before ball this back of net
Home – comfortable surroundings, familiarity. Warm, burning log fire, homely couch etc. Family living space
Holidays – stress-free environments: Blackpool Pleasure beach
Simple pleasures such as taking walk in park
Finding £1 on floor
About to eat a hot meal: bangers and mash, knife and fork
Generation of ideas
We have chosen to pursue the Orange ‘optimism’ brief because we feel it provides scope for all team members to participate with interest. Also, the general consensus is that we are a very optimistic team as a whole.Brief: http://blackboard.livjm.ac.uk/courses/1/LSAGM2004/content/_366425_1/0607packsorange.zip
Summary of yesterday’s discussions
Notion of positive and negative imagery: eg. On and off, peace and war etc.
Considering the things that make one’s life ‘better’.
Possibilities of life: showing how people could potentially feel.
Comfortable environments
Expectation: the anticipation of an event is often the most enjoyable.
Opening presents,
Buying a new book,
About to tuck into favourite meal, first kiss.
Notion of childhood: no responsibilities, pressure of working life. Open mindedness, ability to enjoy things for what they are.
The good things in life: the small things that make us happy.
Peace and love – commitment. Finding a soul mate.
Friends - meeting an old friend
Reading a good novel, listening to a good album and ‘connecting’ with it
Summer – water fights, long nights, trips to seaside
Good health – images of health
Good weather – sunny afternoon walk in the park, swimming in lake
Security – knowing one is safe
Nature – seeing the stars
Some good mottos
“Life is there for the taking”
“Take a chance, make your choice”
“Happy is what you make of it”
“Life is not about the choices you make, rather the chances you take”
Possible ideas for outcomes: what would best suit our ideas/aims?
Book of optimistic imagery. Orange connection an afterthought
Television advertisement of positive imagery
Website, mobile phone book
Friday, 19 January 2007
Team Profiles
Ashley Evans
Strengths: Organisation, software packages i.e, photoshop,flash, patience
Weaknesses: Never worked in a team environment before, Shy around new people, sometimes coming up with complicated solutions to work instead of thinking of the simple and effective solutions.
Interests: Music-various types, Movies, and Animations-mainly stop-motion, model made animation.
Dan Farrimond
Strengths: Flash coding, Adobe Potatochop, committed to a cause, time management skills, spelling and grammar.
Weaknesses: Inexperienced in working in a team environment, often need directing.
Interests: Music (play guitar), humour writing.
Laura Chapmanager 2007/08
Strengths: alchohol, collage, hands-on approach, sewing (textiles)
Weaknesses: Alcohol, Photoshop/Illustrator/Flash (computers in general), time management, talk too much
Interests: Alcohol, music (going to gigs), collecting typewriters (going to car boot sales), watching films.
Jack Illsley
Strengths: Hand drawing things, organised, idea development/sketchbook journals etc, Can't be killed
Weaknesses: Group work, can get complacent, final pieces/ideas
Interests: Bass Guitar, General Cinema, 80's/90's rock n' roll
Tom Grant
Strengths: Illustrator/Photoshop, use of colour, perfectionist.
Weaknesses: Spelling/punctuation, sketchbook work, perfectionist.
Interests: Music, football, graphics.
Richard Cloughton
Strengths: Hand generated illustration. Subtle use of media. Characterisation.
Weaknesses: Complacency. Sporadic nature. Computer use (notably the likes of Photoshop).
Interests: Jamboree folk music. Works of Charles Bukowski. World football.
Strengths: Organisation, software packages i.e, photoshop,flash, patience
Weaknesses: Never worked in a team environment before, Shy around new people, sometimes coming up with complicated solutions to work instead of thinking of the simple and effective solutions.
Interests: Music-various types, Movies, and Animations-mainly stop-motion, model made animation.
Dan Farrimond
Strengths: Flash coding, Adobe Potatochop, committed to a cause, time management skills, spelling and grammar.
Weaknesses: Inexperienced in working in a team environment, often need directing.
Interests: Music (play guitar), humour writing.
Laura Chapmanager 2007/08
Strengths: alchohol, collage, hands-on approach, sewing (textiles)
Weaknesses: Alcohol, Photoshop/Illustrator/Flash (computers in general), time management, talk too much
Interests: Alcohol, music (going to gigs), collecting typewriters (going to car boot sales), watching films.
Jack Illsley
Strengths: Hand drawing things, organised, idea development/sketchbook journals etc, Can't be killed
Weaknesses: Group work, can get complacent, final pieces/ideas
Interests: Bass Guitar, General Cinema, 80's/90's rock n' roll
Tom Grant
Strengths: Illustrator/Photoshop, use of colour, perfectionist.
Weaknesses: Spelling/punctuation, sketchbook work, perfectionist.
Interests: Music, football, graphics.
Richard Cloughton
Strengths: Hand generated illustration. Subtle use of media. Characterisation.
Weaknesses: Complacency. Sporadic nature. Computer use (notably the likes of Photoshop).
Interests: Jamboree folk music. Works of Charles Bukowski. World football.
Summaries of brief discussions
Product life cycle
• Evolutionary diagrams – timelines, human evolutionary chart: Homo Sapiens
• Chris Ware-style evolution charts developed into a board game
• Based around life cycle of a household item
• Educating about products with lesser known disposal methods
• Constituent parts of product/product’s use timeline make up content
Day In the Life website
• Evolution of ‘Big Brother’ society and the fascination with blogging every small detail of one’s life.
• A Myspace-style ‘stalker’ website with audio conversations, forum where people can leave comments etc.
• Navigated by an everyday ‘theme’ eg. Images of every handle touched during a day: purely a visual recording of a day?
• Semi-fictitious content to sound more interesting: customisable.
Climate Cool Animation
• ‘Finding a Jumper you like’: imagery: man stealing sheep’s woolly jumper and vice versa:
• ‘Share’ – car journeys, public transport: hybrid car/buses etc. technology
• Eskimos are ecologically friendly: igloos are energy efficient. Imagery: igloo in middle of busy street with houses.
• Use of characters: smaller ‘critters’ causing ecological problems and a ‘hero’ character
Orange ‘optimism’
• Future: notion of not knowing what’s in store.
• Therefore: can speculate wildly:
• Transporter watches; fingerprint technology taken to extreme. Eg taking a can from shop fridge and not having to pay
• Holographic phone calls, can play with ideas for gadgets
• Portable Mobile Phone books. Possible themes: family, relaxing with friends: directly selling benefits of the technology: people talking to themselves in the street.
• ‘Ordinary’ extraordinary people
NSPCC campaign
• Mr Men and Little Miss style poster campaign aimed at adults
• Kids:
• Texting campaign: txt spk. Posters, stickers with phone number
• Idols, prominent children’s entertainers to promote: cartoon characters
• Come across as trustworthy
• Animated toys
Horror Posters
• Keep it minimal, simple: reliance on text getting message across
• Taking less ‘famous’ lines from films (still quite representative of film/ethic) and utilising them in the campaign.
• ‘Shiverpool’ – create new corporate identity
• 3 styles of typeface representing three separate films
• Shoot posters in situ: FACT gallery
• Develop catchline
• Flashmob: come dressed as favourite horror character
• Create own ‘horror tribute’ font
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