Generation of ideas

We have chosen to pursue the Orange ‘optimism’ brief because we feel it provides scope for all team members to participate with interest. Also, the general consensus is that we are a very optimistic team as a whole.

Brief: http://blackboard.livjm.ac.uk/courses/1/LSAGM2004/content/_366425_1/0607packsorange.zip

Summary of yesterday’s discussions

Notion of positive and negative imagery: eg. On and off, peace and war etc.
Considering the things that make one’s life ‘better’.
Possibilities of life: showing how people could potentially feel.
Comfortable environments

Expectation: the anticipation of an event is often the most enjoyable.

Opening presents,
Buying a new book,
About to tuck into favourite meal, first kiss.

Notion of childhood: no responsibilities, pressure of working life. Open mindedness, ability to enjoy things for what they are.

The good things in life: the small things that make us happy.
Peace and love – commitment. Finding a soul mate.
Friends - meeting an old friend
Reading a good novel, listening to a good album and ‘connecting’ with it
Summer – water fights, long nights, trips to seaside
Good health – images of health
Good weather – sunny afternoon walk in the park, swimming in lake
Security – knowing one is safe
Nature – seeing the stars

Some good mottos
“Life is there for the taking”
“Take a chance, make your choice”
“Happy is what you make of it”
“Life is not about the choices you make, rather the chances you take”

Possible ideas for outcomes: what would best suit our ideas/aims?
Book of optimistic imagery. Orange connection an afterthought
Television advertisement of positive imagery
Website, mobile phone book