Project rationale

We propose to produce a kind of anthology of inspirational and positive imagery based around the small, pleasant things in life that make us happy.

This will take the form of a mixed media hardback book of approximately A5 size. We have found this to be the optimal size for reasons of accessibility and portability, an important aspect due to the fact the booklets will be sent through the post as a primary means of distribution. The product will also be available on purchase from or subscription to the Orange network.

The book will be in two main parts. The first part will contain predominantly imagery which will come in the form of photography, drawings and sketches. It will create a simple but effective set of optimistic images which most, if not all viewers will be able to relate to on some level. These will include such simple pleasures in life as taking a stroll in the park, images of summer and of childhood, a time free of pressures and responsibilities and a fresh, innocent perspective of the world. Also, more material imagery will be introduced, for example finding a pound on the floor and images of familiarity such as a cosy living room with a burning log fire will complement this.

The second part will be a completely blank canvas leaving room for the individual to customise the book to their taste. For example, they could utilise the book as an address notebook or for doodling when talking on the telephone.

In addition, the product will be packaged in gift-wrap style brown paper and addressed personally to the receiver to add an extra dimension of individuality and amicability to involve the customer in a more personal manner.