Experience of 'Dragon's Den' pitch

Dan Farrimond

On the whole, I think the pitch went as well as we could expect given the amount of praparation time allocated. On the whole we all performed our allocated tasks quite well and spoke confidently. We were, however, not helped by the absence of one group member, who just so happened to be the most confident public speaker. As a result I feel we were not as effective as we could have been. This should not be an excuse, however: we failed to focus on an individual idea rather explained what we had done.

Given that, the idea, which before the pitch I felt confident in, turned out to be trashed by the dragons. However I feel this should not be taken too seriously as their marking was somewhat erratic and highly judgmental: a team with a better idea than us scored lower. This highlights how subjective art can be: it is all down to one's individual opinion. This is also clearly present in the 'real life' television version of Dragon's Den.

I feel we did quite well under the circumstances, a lack of preparation and direction let us down a little bit. The idea was not very well presented: we should have focused on the book idea and brought everything back to it: perhaps we should have made more clear the fact that the 'erratic' imagery would all be compiled in one book.

In all, my confidence in the idea has all but gone: we might as well have chose something else: perhaps the stalker website would have been a better idea. As for my thoughts on the group, we functioned quite well on the whole but lacked a strong leader who could push the idea forward or direct our focus.