Existing Orange campaign

The current Orange television advertisement campaign is based around togetherness and how Orange helps to bring people together.


The marketing technique involves the association of animals with different levels of custom, more specifically the tariffs and levels of use:





Finally, the campaign utilises a small clockwork (?) toy which moves through different situations. Apart from the central theme of togetherness, there seems to be no reason for it other than it is memorable. It is the general consensus that this is quite an annoying advertisement, but it does serve the purpose of catching attention.

In all, this shows that a good concept can prove successful and that 'any publicity is good publicity'. In other words, As long as the idea is memorable and catches the eye it will go part way to selling the product. Which, after all, is the point of advertising.

This is a link to a website showing existing orange TV advertisements:
http://www.ephinx.com/tvadverts/orange-mobile-uk-tv-adverts/

Orange have used illustration and various other 'made images' extensively in more recent internal and external communications such as their magazine spreads, flyers, TV advertising, sim card designs. Packaging and other promotional material.

Below are some examples of these optimistic images.

Again, parallels can be drawn with the current sort of advertising perspective Orange looks to take. Images of the sun, the sea and the sand conjure images of pleasant times associated with a day at the seaside. Whilst not looking to copy this, we will take the idea and develop it into something more original or add a new 'spin' to it.