Summaries of brief discussions

Product life cycle

• Evolutionary diagrams – timelines, human evolutionary chart: Homo Sapiens
• Chris Ware-style evolution charts developed into a board game
• Based around life cycle of a household item
• Educating about products with lesser known disposal methods
• Constituent parts of product/product’s use timeline make up content

Day In the Life website

• Evolution of ‘Big Brother’ society and the fascination with blogging every small detail of one’s life.
• A Myspace-style ‘stalker’ website with audio conversations, forum where people can leave comments etc.
• Navigated by an everyday ‘theme’ eg. Images of every handle touched during a day: purely a visual recording of a day?
• Semi-fictitious content to sound more interesting: customisable.

Climate Cool Animation

• ‘Finding a Jumper you like’: imagery: man stealing sheep’s woolly jumper and vice versa:
• ‘Share’ – car journeys, public transport: hybrid car/buses etc. technology
• Eskimos are ecologically friendly: igloos are energy efficient. Imagery: igloo in middle of busy street with houses.
• Use of characters: smaller ‘critters’ causing ecological problems and a ‘hero’ character

Orange ‘optimism’

• Future: notion of not knowing what’s in store.
• Therefore: can speculate wildly:
• Transporter watches; fingerprint technology taken to extreme. Eg taking a can from shop fridge and not having to pay
• Holographic phone calls, can play with ideas for gadgets
• Portable Mobile Phone books. Possible themes: family, relaxing with friends: directly selling benefits of the technology: people talking to themselves in the street.
• ‘Ordinary’ extraordinary people

NSPCC campaign

• Mr Men and Little Miss style poster campaign aimed at adults
• Kids:
• Texting campaign: txt spk. Posters, stickers with phone number
• Idols, prominent children’s entertainers to promote: cartoon characters
• Come across as trustworthy
• Animated toys

Horror Posters

• Keep it minimal, simple: reliance on text getting message across
• Taking less ‘famous’ lines from films (still quite representative of film/ethic) and utilising them in the campaign.
• ‘Shiverpool’ – create new corporate identity
• 3 styles of typeface representing three separate films
• Shoot posters in situ: FACT gallery
• Develop catchline
• Flashmob: come dressed as favourite horror character
• Create own ‘horror tribute’ font