Optimism in advertising

The National Lottery/Lotto

Just some different ways of marketing a product which needs to promote optimism in order to sell tickets. Mainly the use of humour is prevalent: perhaps consider bringing in humorous elements into our project?

http://www.youtube.com/watch?v=o-i5Wo3M8QI - A humorous take.
http://www.youtube.com/watch?v=RlkZupuyf_4 - Animated, based on smiling. See how much optimistic imagery you can spot.
http://video.google.co.uk/videoplay?docid=5977756984483783685&q=lottery - More 'out of the ordinary' take.
http://www.youtube.com/watch?v=iS6bW7FoD3g - Another less than ordinary take.

http://www.national-lottery.co.uk/ - Official lottery site
http://uk.geocities.com/citizen_higgs/moneymoneymoney.html - This guy documented his success with the lottery for a few months.