Tuesday, 23 January 2007

Proposal for pitch


Following is a brief outline of some of the points which will make up the 5 minute pitch on Thursday morning.

1) BRIEF INTRODUCTION
> We are Mincing Hotpot.
> We have selected the Orange optimism brief because we feel we are an optimistic team in general.

Accompanying slides:
> Mincing Hotpot logo and intro quote slide

2) EXPLANATION OF THE BOOK IDEA
> We will produce work on the theme positive imagery in the form of an 'anthology'.
> This will be distributed at the point of sale and come free with Orange products.
> It will be sent through the post
> This will consist of mixed media and will come in two main parts.

Accompanying slides:
> External image of the book.
> Any other images of the book

3) THE BOOK IDEA - First part
> The first part will contain drawings, sketches and photographs of positive images.
> Most, if not all, people will be able to relate to the images in some way.

Accompanying slides:
> Positive imagery: Bangers and mash, fairground, finding £1 on floor

4) THE BOOK IDEA - Second part
> The second part will be completely blank.
> The reason for this is that it will be customisable by the individual to utilise for whatever they want.
> For example, they could keep the book by the telephone and use it to record doodles, phone numbers etc.
> There will be included a small sheet of stickers, should the individual wish to use it.

Accompanying slides:
> A blank book?

5) CLOSING
> Ask if any questions

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