John Illsley
The presentation pitch on the whole, didn't go down very well with the Dragons. The general agreement amongst them was that the idea we were pitching wasn't pushed enough from a developmental stage to a polished idea. I think what might have improved everything would be if we had been more dedicated to the rehearsal of our pitch and described the idea we had more clearly.
The dragons didn't seem to grasp that we were proposing to produce a collection of ideas and imagery in the form of a book, and appeared to interprite what we had as a series of insufficient pieces instead of a combination which amounted to one finished artefact.
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